Street Style -- SXSW (Guest Blog by Chelsea Gossett)

So the "Hipster Runoff" worshipers and music makers were in full swing at SXSW this year. As the Creative Director for ful, I went down to be a part of our party with Paste Magazine and Vanguard Records. What a ride. What amazing music!

It was my first year at the festival and I heard from devotees that the event was "going back to its roots," despite the fact that the band count and wild parties surpassed last year. All I can say is that SXSW was a feast not only for the ears, but for the eyes. And so let's discuss "Street Style" at SXSW.

Shades
Some types weren't surprising, like the Wayfarers and the Aviators dotting the crowds. However the new front-runner was Carrera and I need me a pair. I want the sun to shine into my office windows right now so I can justify putting them on at my desk!













Boots abound!
For the women, it was all about the boots--flat, faded, black or rich brown tones. All-out Western style was nowhere to be found, replaced by a pull-on, slightly rounder toe.


The Watson Twins





















Love the woven leather toe





















The Skinny on Denim
The skinnier the better, for gals and guys. Dark wash or black was the staple (dark washes elongate and also don't show when you sit in the mud or some jack spills a Heini on you).

Everything about her ensemble just "worked"





















Sweet Prints
Sweet prints were everywhere, from spring dresses paired with booties or eye-catching, billowy tunics paired with tight William Rasts.























Bags
Lots of backpacks, cross-body Rocker bags, and messengers. Hands-free bags to hold your swag and clothing are essential at any music fest. I'm partial, but ful was everywhere!

ful "Smoke N' Gun"