What an amazing trip! The ful team returned to Memphis this weekend after a whirlwind trip down to Austin, Texas for the annual music festival, South by Southwest. And we were lucky enough to be involved in one of the best parties over the course of the week! Vanguard Records and Paste Magazine threw their annual shindig at the Belmont hotel featuring their incredible lineup of artists including Greg Laswell, the Watson Twins, and Black Prairie (featuring members of the Decemberists). A bunch of Vanguard artists participate in ful's Artist Tour Luggage program and it was exciting to see them carrying their bags around. We also gave a bunch of bags away to people in the audience throughout the party. In addition to the Vanguard Party, ful also gave away bags at the other parties and events held at the Belmont hotel over the course of the SXSW week.

Overall, it was a great time--we met amazing people and heard awesome music. Can't wait for next year!